Tuesday, September 17, 2013
The Medium is the Message
According to McLuhan, “the book”, as a medium, gives man the potential to detach feelings from thoughts. He also says that it is “the book” that results in the fragmentation of knowledge. He supports his argument by illustrating how the “the book” allowed Western societies to specialize as well as to mechanize (McLuhan, 2008). I agree with McLuhan’s position because “the book” was among the first medium to be created by man. People printed their ideas, which enabled transfer of knowledge from individual to another and from generation to the next (McLuhan, 2008).
McLuhan has used his book “The Medium is the Massage” to utter his thought to his audiences in very exceptional way. His style is demonstrative and explorative, probing and analytic in nature. The book is also humorous and insightful, which makes his audiences understand his thoughts and message in a precise way.
On the question of modern society, McLuhan saw a society in which print medium will dominate as